Why Advertise With CHEX Television?
CHEX Television covers the regional territory of 21 radio stations and 25 newspapers. The ability to reach more than one million local prospects with just one medium, allows you to expand your target market without expanding your budget.
2. DIVERSE TARGET AUDIENCE
Providing various program options, CHEX Television allows you to target one specific demographic or reach several demographics with a customized commercial schedule.
3. UNIQUE CREATIVE ABILITY
Television advertising holds the unique ability to combine sight, sound and motion which can be created by no other medium. This combination creates an extremely powerful impact, leaving a long lasting impression in the minds of your prospects. This combination allows you to tell the story of your business, demonstrate your products and evoke those emotions which persuade consumers to make a purchase decision.
Our talented creative team will ensure an effective campaign is created for you. From commercial concept to production, you can leave it in our hands. Your account executive will work with our team to ensure all of your goals are met.
4. TRUST AND CREDIBILITY
A.) The layman’s perception is that television advertising is beyond the financial reach of the average small business. Therefore, an image of success is created with a television advertising campaign. The perception is that if you can afford to advertise on television, your business must be successful!
B.) CHEX Television is a local station which has been successfully serving our communities for several decades. We are owned by Corus Entertainment Inc.; an extremely large and reputable media company. Therefore, our viewers trust what they see and hear….whether it be content or advertising.
Contrary to common perception, local television advertising is very affordable. In fact, commercial rates are comparable to other local media, yet our reach is far greater. We have the ability to work with almost any budget to create an effective advertising campaign.
6. STRENGTHEN THE EFFECTIVENES OF YOUR OTHER MARKETING EFFORTS
A local television advertising campaign is most powerful when used to build the awareness of your brand, quickly creating ‘top of mind’ awareness. Therefore, when your prospects see or hear an advertisement on another medium, they are already comfortable with your brand and are more likely to act quickly when you are promoting a sale or event.
7. LOCAL CONTENT
CHEX Television covers several local communities, both within our news content as well as our advertisements. Residents of those communities (your prospects) enjoy watching local television to keep informed of local news and events which are close to home. Local commercials play a large part in keeping people informed and are therefore more likely to hold their attention, increasing the chances of retaining the content of your commercial.
8. PERSONAL TOUCH
Local television is the best venue to ‘invite’ prospects into your establishment. Our cameras have the unique ability to let viewers browse through your business, allowing them to understand the experience they will receive when they visit. Our advertisers often tell us that new customers express to them the feeling that they already ‘know’ them due to their television ads.
Our advertisers are constantly telling us about the fantastic results they receive through their television advertising campaigns. The response they receive is like no other they’ve ever experienced. Ask us to prove it! We will provide you with numerous references who will gladly confirm their success due to advertising with CHEX Television.